About Us
Reset Technology Corporation
We are ResetSmile.
ResetSmile is leading a new era in at-home tooth replacement. Our mission is simple: to restore the dignity, comfort, and confidence of a lifelong smile for the 140 million Americans who have been overlooked by traditional dental options.
We’re living in the 21st century — a time when people shouldn’t have to visit a dental office for non-invasive solutions or settle for the unattractive, uncomfortable metal partial dentures of the past. Modern technology has transformed nearly every part of our lives, and ResetSmile is bringing that same progress to tooth replacement with a solution that’s beautifully discreet, comfortable, and designed for real life.
We believe everyone deserves a solution that’s high-quality, dentist-approved, and truly affordable — without the hassle, cost, or anxiety of visiting a dental office. With ResetSmile, people can finally replace missing teeth from home using our patented system, created to meet the same standards as in-office care.
Every ResetSmile device is proudly made in the USA using our proprietary, state-of-the-art manufacturing technology. Our facilities in New Jersey and Texas are built to full conformity with regulatory standards, so our customers can trust that they’re receiving the highest level of safety, quality, and consistency. ResetSmile is here to help people get their smiles back — quickly, comfortably, and confidently.
Who we are
Leadership Team
Our committed team has deep experience in dental innovation.
Justin Marks, CDT - CEO and Co-founder
Justin comes from a long line of dental innovators — his grandfather founded Valplast in the 1940s — and advancing dental care is truly in his DNA. He is a board-certified dental technician specializing in complete and partial dentures, and he also serves as an Adjunct Lecturer in the Restorative Dentistry department at the New York City College of Technology.
Before co-founding ResetSmile, Justin spent more than 15 years in various roles at Valplast International Corporation and Master-Touch Dental Lab – the lab where Valplast invented in 1947. He has lectured and taught courses to thousands of dentists and dental technicians all around the world. His method for 3D-printing Valplast flexible partials using an innovative multi-material printing process earned him the Harry Hagman Inventor of the Year award in 2022 by the National Association of Dental Laboratories.
Clay Teufel - CTO and Co-founder
Clay leads software development and digital product design for Reset Technology as the creator of TREAT3D, a proprietary 3D printing and dental lab management platform. He previously founded and scaled CartPilot, a cloud-based supply chain automation tool for consumer product designers and established brands. He provides a knowledge of technology, manufacturing and their intersection that enables ResetSmile users to replace missing teeth from any device, anywhere in the world. From pixel coloring to cloud architecture, Clay is helping to expand dentistry in a mobile-first setting.
Craig Mazoch - Chief Operating Officer
Craig has over 25 years of experience in medtech, healthcare, technology, and software as a service industry sector. He brings a broad range of operations experience to Reset Technology, which includes strategic business planning, organizational development, rapid scaling, and lean enterprise. He served as VP Global Operations for SomnoMed Ltd, a global leader in medical oral appliances for sleep apnea, from 2017 to 2019. Before joining SomnoMed, he held various managerial positions, within engineering, operations and procurement with global public and private companies. Most recently, he served as the VP Operations for Seno Medical Instruments, Inc, a startup that was formed to commercialize a new modality in cancer screening and diagnosis called opto-acoustic imaging.
Anthony Simeon - Production Team Lead, New Jersey
Norberto Perez - Production Team Lead, Texas
Board Members
Provide us key advice and support as we strive toward achieving our mission.
Jim Blake - Director, Chairman
Mr. Blake has more than 30 years of experience in the healthcare industry in consulting, technology, data, and investment banking. Jim now primarily works with startups and newer companies as an advisor and investor with a focus on those that have the potential to transform the industry from a cost and consumer perspective. Mr. Blake currently serves on several boards and has a degree in Mathematics from Harvard University.
Mark Teufel - Director, Co-founder
Mark is a Founding Partner of RFC Capital Partners (Funds 1-3) and spent 30 Years in Private Equity. He is also a Founding Partner of Konfidents, a leading German Dental platform. His experience includes a wide variety of merchant banking, merger & acquisition and corporate finance assignments in the manufacturing, food, distribution, service, communications, retail and entertainment industry sectors. Prior to joining Resource Financial Corporation in 1994, Mr. Teufel was in the private equity group at Heller Equity Capital Corporation, making direct equity investments in under-performing companies.
Paul Crnkovich - Director
Paul is a nationally recognized consumer strategist with more than 30 years of direct-to-consumer marketing experience, bringing deep expertise in building brands and driving consumer engagement. He has been an active investor in ResetSmile since 2022.
